When you consider sending SMS to your potential or present customers, the primary thing you want to know is to whom to contact for this kind of facility? Mobile network operator or IT team? Well, whom you actually require contacting is a bulk SMS service provider. This post will help you in understanding that who is a bulk SMS provider and what services they can offer you.
Bulk SMS providers are software companies that offer an appropriate software and support needed for integration of marketing campaigns. Bulk SMS Gateway India service provider is the significant link between you and MNOs, i.e., Mobile Network Operators. There are various MNOs operating in different regions. SMS service providers have contracts with appropriate MNOs to make sure smooth and fast delivery of your SMS across all regions. They manage your SMS delivery through different alternative routes to make sure delivery in spite of traffic at an MNO in any specific region.
Bulk SMS providers offer you software to deliver SMS. This software is also called as SMS Gateway. SMS service provider can offer you personalized SMS gateways. Most generally an SMS gateway already has everything you require.
Apart from it, a service provider provides you with services such as two-factor authentication, OTP, SMS API, etc. However, if you require something more, an SMS service provider can help you with it. For e.g., the standard length of an SMS is 160 characters. If your message is more than 160 characters, then your SMS provider can help you with this unique feature. The SMS service provider can also incorporate the gateway with your present database or other applications as per your need.