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Bulk SMS- Influence on Different Sectors

Bulk SMS is emerging as a fruitful way of communication in every industrial sector of the world because of its various benefits over the other ways of text communication. One of the biggest advantage is that it is more reliable when compared to email, as it doesn’t have to battle against spam or other email filters. Bulk SMS Service is relatively fast, the message takes on an average 7 seconds to get delivered to the receiver. The other means of communication tool are also incredibly fast, but nothing compares hastening of SMS.

The sectors in which the use of bulk SMS is rapidly increasing are following :

Education : Today smartphones are widely popular amongst youngsters. Educational institutes are taking full advantage of it. They are notifying each information to the students and parents through SMS. In case of short situations, such as change in weather condition, bus timings, in time-table and the notification regarding practice session and timing of events, cancellation of upcoming events, the institutes can send information through SMS. Parents can get notified about PTA meetings.    
Educational institutes also use bulk SMS to send examination date notification, result announcements, upgrade their account.

Retail/ E-Commerce : In retail or e-commerce sector bulk SMS has seen a steady growth which makes it highly usable by every company. These companies take the benefit of bulk SMS to influence the audience by sending promotional offers or discounts. Order confirmation alerts and shipping confirmation, greetings on occasions are send so that they can know about their product details.
Banks/ Financial Services :  Customers get their account details on their phones through bulk SMS. By this, they don’t have to go banks for every information which saves their time and money too. Banks send the transactional messages, due payment notification, one-time password (OTP), offer loans etc.

Airline/ Travel : Travel agencies use bulk SMS for sending ticket confirmation, season offer messages, delay in the flights, flight cancellation notification .

Automobiles : Automobiles companies attract the customer by sending test drive event messages which increase their sales and promotion too. Even these companies send customer feedback survey messages to know about how the customers are feeling while using their automobiles, the problems faced by them or etc. Customers get their service details through the bulk SMS gateway API .   

With so many people chronically attached to their phones, it’s no surprise that bulk SMS has become  the best way to communicate with them.


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